The conversation of waterlessness in 2020 is at the forefront because water consumption remains a crucial component of sustainable development. Water is one of the beauty products’ most popular ingredients. This is well-known for its particular properties that dissolve solid or gaseous hydro soluble materials. It is used as a solvent or to boost the quality and propagation of the product.
A tiny amount of water gives the product a smoother, mixed texture against the heavy balsams and butter on the market. However, water still has its equal proportion of problems that impact our bodies and the world as a whole. As a result, the industry is swept away by a new wave of waterless beauty — beauty goods without water.
Most products are today designed to be cost-effective and durable. Water is often employed as filler in this regard because it is cheap and prevents contamination. It is also, however, a breeding ground for pathogens. It’s just a fact — there are bacteria, too, where there’s water. Without adding preservatives that kill bacteria and reduce microbial growth, the water-rich products no longer have a stable shelf.
In South Korea, the idea of ‘waterless beauty’ began, and the traction happened in the west in 2015. Waterless beauty can be integrated into skincare and hair care, including creams, powders, solids, concentrated oils, body butter, masks, and serum. Initially, the waterless idea was about improving skincare products’ potential for improved skin effectiveness. This trend has nevertheless gained the consciousness of the mainstream consumer, and mass-market and luxury brands are on board.
It should be noted that waterless goods can be more expensive as they are more concentrated and often higher in quality as they contain more ethical ingredients. The technology needed for their manufacturing is more costly, which typically means the products have a higher price tag. However, it should not discourage consumers – the larger the concentration, the less will be the product requirement, and the longer it will last.
Although waterless brands are thought to be more sustainable, it is not a complete solution. From racking and refining raw material, formulations to finishing, packaging, distribution and consumer use, water participates in all the phases of a product’s life cycle. There is no such thing as a waterless beauty product when we consider such facts. Two-thirds of the world will be faced with a drinking water deficit by 2025. Brands must, therefore, work to reduce their dependence on water in all that they do.
COVID has changed how we purchase and use goods and has built a real understanding of how all this waste is destroying our environment. Sustainability is consistently proactive and encourages significant, lasting improvements in the way we manufacture and buy goods that we use every day.
Waterless beauty is neither a phenomenon nor a fad, but it is becoming a requirement progressively every day. Consumers make growing improvements to the lifestyle that offer a healthy planet because the water supplies are small. Waterlessness means conservation convenience– and that is a good thing.Please share and like: